How to identify which recommended products were clicked in emails?

When you use product recommendations in emails, Bloomreach doesn’t automatically track a recommendation event with status clicked. To capture these, you need a custom tracking implementation. For web integrations, you can use the approach described in the Integrate product recommendations documentation.

Without such custom implementation, you can still approximate which recommendation URLs were clicked by using campaign events and URL structure.

You can create a report based on the campaign event with status clicked and then drill down by the clicked URL. To distinguish clicks on recommended products from other links, the product URLs used in your recommendation block should share a consistent pattern, for example:

• A specific path segment, such as /product/ or /item/

• Or a dedicated query parameter, such as ?product_id=

To build the report:

1. Go to Analyses > Reports and create a new report.

2. Create a metric with the campaign event as the data source.

3. Filter the data to status = clicked 

4. Filter keywords or patterns to isolate recommendation results (for example, URLs containing product)

5. Optionally, specify the campaign using campaign_id. 

6. Drill down by url 

   
   

   
   TIP: The Email click heatmap can also be useful to compare where users click within the email when you feature a recommendation block. It offers a visual view of where users click inside an email and shows, for each link position in the template, the percentage or number of clicks that area received.

   The click heatmap is especially useful when:

   1. You want to compare the performance of different positions in a recommendation grid (for example, first vs. second vs. third product tile).
   2. You are testing different placements of the recommendation block within the email and want a quick, visual understanding of where users tend to click.