By default, all web page links in emails sent through Bloomreach Engagement are transformed into our tracking URLs. This means that a campaign event with the 'clicked' status is tracked only when a customer clicks on such a link and opens a corresponding page.
However, the 'Send email' links are not transformed into tracking links, as they lead to action directly within the customer's inbox. When you add these links to the template, they are formatted as follows:
mailto:email@email.com
This link opens a new email window in the customer's email client, allowing them to immediately send a pre-filled email to the specified address after clicking it.
Since the 'Send email' link doesn't open a separate webpage and performs an action within the customer's email client, click events on those links aren't tracked within the platform.