By default, all web page links in emails sent through Bloomreach Engagement are transformed into our tracking URLs. This means that a campaign event with the 'clicked' status is tracked only when a customer clicks on such a link and opens a corresponding page.
However, links of the 'Send email' type, are not transformed into tracking links, as they lead to action directly within the customer's inbox. When you add these links to the template, tthey are formatted as follows:
mailto:email@email.com
This link opens a new email window in the customer's email client, allowing them to immediately send a pre-filled email to the specified address after clicking it.
Since the 'Send email' link does not open a separate webpage and instead performs an action within the customer's email client, click events on those links are not tracked within the platform.